Abbott Nutrition

Brief

Abbott Nutrition have been developing science-based nutrition products for 113 years and was looking for an engaging way to promote their 2 latest product innovations - to generate awareness and engagement amongst parents,  the benefit of formula. Abbott chose Promocell as their lead agency in the UAE for the same.

Solution

We created an integrated promotional experience using experiential design, shopper promotions and market design was at the forefront of our strategy to realize Abbott’s goals.

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