Android DG

Brief:

Bring the android store-in-store concept to GITEX shopper. 

Solution: 

In rethinking the overall experience of, we transitioned the brand from a flagship store-in-store experience into a shopper experience that is engaging for exhibition and events.  . Using a combination of experiential design, shopper promotions and promoters we differentiated the brand activations from other brands, which was the entire package and delivery aspect it provides. Our solution was an experience that curated offerings around three-tiered packages to the user; the consumer gets an improved overview of Kalla’s offering and value proposition, with an experience that guides and assists.