EPSON

Brief: 

EPSON wanted to promote its new line of projectors to audiences in malls and create an activation experience that would be immersive and engaging. 

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Solution:

It all starts with research that fuels strategy and planning based around accurate behavioural store insights. 

The store environment is not conducive due to light conditions and we needed to find a way to create a home cinema experience. 

Our immersive space design unit had a hood over it to block the light. The unique space layout combined with Xbox games enhanced the real-time rendering experience of the projector. Pre-orders for EPSON were off the scale thanks in no small part to our promotional strategies and rapid execution to an engaged audience.