Microsoft Store-in-store


To design and implement 9 store in stores across GCC


We wanted to create interesting and engaging concepts which are scalable enough to work across different size and format retail environments across Europe.

To help any brand tell retail stories in a consistent and meaningful way, window and store directives provide all the inspiration and instruction. By showing Microsoft ‘what good looks like’ we were able to replicate key themes, layouts and products in the most effective and engaging ways.

Activations achieved



Graphics and artwork