NYX for L'oréal


Engaging shoppers with the NYX brand and appealing to them was the brief.


We hired and trained promoters to become permarant beauty advisors and makeup artists who would  showcase and demonstrate the product to users. We consistently delivered work that raised the bar for NYX in retail store activations in the UAE and the Middle-East

Activations achieved

Permanent beauty advisors and makeup artists

Sales driven role


Market insights and research