Challenge
Bacardi wanted a Halloween event that wasn’t just spooky but absolutely unforgettable—something that would draw crowds and elevate the vibe across three high-profile venues. Our task was to ensure consistency in atmosphere, design, and excitement while adapting the event to the unique character of each location.
Solution
Promocell created "Casa Bacardi SCARNIVAL," an event designed to bring out the thrill of Halloween with a Caribbean twist. We seamlessly transformed each venue into a haunted carnival with custom decor, immersive installations, and live entertainment that captivated audiences all night.
Execution
Our approach was to amplify the Halloween experience with unforgettable visuals, engaging activities, and electrifying music. From eerie lighting setups to interactive decor, each venue offered its own unique ambiance while keeping consistent with the SCARNIVAL theme. DJ sets, special effects, and pop-up performances kept the energy high and the dance floors packed, ensuring guests a Halloween night to remember.
Results
- Attendance: Record-breaking attendance across all three venues, driving substantial foot traffic and heightened engagement with the Bacardi brand.
- Social Media Buzz: Guests shared their SCARNIVAL experiences widely on social media, amplifying Bacardi’s reach and enhancing brand visibility.
- Memorable Moments: From spooky to playful, each venue delivered the immersive experience we envisioned, making Casa Bacardi SCARNIVAL a highlight of the Halloween season.
