#TheGiftThatKeepsGiving Holiday Campaign
Microsoft’s holiday campaign, #TheGiftThatKeepsGiving, positioned the Surface as the ultimate gift for everyone, highlighting it as more than just a PC. It’s an empowering and versatile tool that adapts to diverse lifestyles, designed to enhance productivity, creativity, and entertainment while fostering long-term value. We presented Surface laptops as more than just technology—they’re the gift that keeps on giving. Through a heartwarming ad and festive in-store activations, the campaign emphasized Surface as a thoughtful gift that inspires and empowers across every season of life
Ad Films:
The ad featured a captivating storyline, with a warm, festive tone. The film demonstrated how the Surface could transform everyday tasks, making life easier and more enjoyable. The tagline, “The Gift That Keeps Giving,” was emphasized throughout the ad, driving home the idea of long-term value and practicality.
In-Store Activation
From concept to in-store activations. For the holiday season, we transformed the festive experience with Microsoft CoPilot+PC activations across major malls in the UAE.
Designed as the perfect gifting idea, these activations captured the seasonal vibe and showcased how CoPilot+ PCs can upgrade our everyday life.
The campaign aimed to position the Microsoft Surface Copilot+PC as the ultimate holiday gift by showcasing its versatility, powerful features, and universal appeal for professionals, students, and families. Brand partners like Sharaf DG and BOSE incorporated the Ad Film into their digital paid campaigns, further amplifying its reach.
#TheGiftThatKeepsGiving wasn’t just a marketing concept—it was a tribute to thoughtful giving and a celebration of empowering others. Rooted in real-life scenarios, it redefined what a gift can truly mean
