The #NandosCombos campaign was designed to connect the Nando’s Grocery brand with local culinary traditions in the UAE and KSA. Our aim was to integrate the bold flavors of Nando’s PERi-PERi sauces into everyday meals, making them more relatable to the local audience.
Campaign
To overcome the initial gap in familiarity, we launched a series of creative initiatives that combined Nando’s sauces with traditional recipes. By demonstrating how these flavors could enhance local dishes, we inspired the audience to share their own unique creations. The campaign generated an impressive response, with 93 user-generated reels and a reach of 650,000, significantly increasing brand visibility and engagement across both regions.
Results
The #NandosCombos campaign successfully blended global flavors with local tastes, creating a powerful connection with the community. Discover how our innovative campaigns can elevate your brand’s presence and engage audiences in new and meaningful ways. Contact us today to learn more!
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