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Fierce and Fabulous: Women Who Made Waves in Advertising

From "Mad Men" to modern-day, the advertising industry has long been dominated by men. As we celebrate international womens day lets take a look at the women who left their mark on the insudtry.

These fierce and fabulous creatives challenged stereotypes and pushed boundaries. Its women like Mary Wells Lawrence, of Wells Rich Greene, and Charlotte Beers, of Ogilvy & Mather, who paved the way for future female creatives. Join us as we celebrate their achievements and reflect on their lasting impact on the advertising industry.

Mary Wells Lawrence

Mary Wells Lawrence was a pioneering figure in the advertising industry. she was known for her creativity and innovative campaigns. She founded the agency Wells Rich Greene in 1966, becoming one of the first female CEOs of a major advertising agency. Her most famous campaigns include "I ❤️ NY" and Alka-Seltzer's "Plop Plop Fizz Fizz" jingle, which became cultural touchstones.

Charlotte Beers

Charlotte Beers was a true advertising pioneer, breaking barriers as one of the first female executives in the industry. As CEO of Ogilvy & Mather, she created campaigns for clients like American Express and General Electric. one of her most iconic campaigns was for GE’s "We bring good things to life." Her creativity and unapologetic ambition continue to inspire female advertising executives today.

Shirley Polykoff

Shirley Polykoff was a fearless creative force in the advertising industry. she challenged traditional gender roles and sparked cultural conversations. As one of the few female copywriters in the 1950s and 60s, she made waves with campaigns like "Does she... or doesn't she?" for Clairol hair dye. Her work shattered beauty standards and encouraged women to be confident in their choices.

Peggy Olson (fictional)

Peggy Olson was a fictional character in the hit television series "Mad Men". As a copywriter at Sterling Cooper, she faced discrimination and sexism from her male colleagues. she continued to persevere and become one of the agency's most talented creatives. Peggy’s story was a refection of the gender disparity in the advertising industry in the 1960’s and brought more awareness on the subject. Women continue to be inspired by Peggy Olson.

As we celebrate International Women's Day, Promocell would like to honor the women who've left their mark on the advertising industry. The women in this post broke down barriers and paved the way for female creatives in the industry. Their work and legacy continue to inspire and empower women to strive for greatness and reach new heights in their careers.

On this Women's Day, we wish all women around the world a happy and empowering celebration. May we all continue to support and uplift one another in our journey towards equality and progress.

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