Windows 11 Launch
Type of Work
Events and Partnerships
Windows 11 is the latest major release of the Windows NT operating system developed by Microsoft that was announced on June 24, 2021, and is the successor to Windows 10, which was released in 2015. Windows 11 was released to the public on October 5, 2021, as a free upgrade via Windows Update and Windows 11 Installation Assistant on eligible devices running Windows 10.
Promocell conceptualized and executed a 3 month long campaign for Windows 11 from the Pre-Launch Phase to Post Launch Activations.
We produced and deployed overnight retail branding and POSM in UAE, Kuwait, Qatar, Bahrain and Oman.
Designed and implemented an outdoor activation in partnership with Intel, HP, Lenovo and Sharaf DG. the 5X5 meter fully air conditioned activation was placed in D3, JBR the Beach and #NoFilter Dubai for 4 to 5 days at a time.
Promocell was also responsible to change the look and feel of Windows 11 digital presence on Amazon UAE and KSA brand stores.