Winston Cigarettes

Client

Kristies Lab

Year

2021 - Present

Category

Cigarettes

Type of Work

Supermarket and Gas station Product Promotion.

Winston is an American brand of cigarettes, currently owned and manufactured by ITG Brands, subsidiary of Imperial Tobacco in the United States and by Japan Tobacco outside the U.S.

Promocell recruited, trained and deployed brand ambassadors at supermarkets and Gas Stations across the UAE.

The primary goal was to try smokers to switch to Winston, they would be offered a full pack of Winston in place of an empty of open pack of any other brand that they Smoked. they were also offered a scented candle and car air freshener for the trade.